Learning Journal 3
Today I'm going to continue more about Writing an advertisement. As I mentioned in the previous Learning Journal about "different types of advertising and their usefulness" You can check it out here.
There's one more thing that I did not mention in the previous Learning Journal is the Unique Selling Point (USP)
A unique selling point (USP), also called a unique selling proposition, is the essence of what makes your product or service better than competitors. In online marketing, communicating your USP clearly and quickly is one of the keys to getting potential customers to convert to your site.
- Target Marketing/Prospective Customers
- Competitive Advantage
- Slogans
Another key item or strategy for Writing an advertisement is AIDA
AIDA, a communication model that is designed to capture the process that firms go through to reach prospective buyers to sell their products and services.
The acronym AIDA is a handy tool for ensuring that your copy, or other writing, grabs attention. The acronym stands for:
- Attention
- Interest
- Desire
- Action
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