Learning Journal 2

As I mentioned in the previous blog about Writing an advertisement. You can check it out here. This week let's explore the different types of advertising and their usefulness for digital marketing strategy.

1. Static Display Ads

 Static display ads are just regular ads that do not include any additional media or moving elements. A typical ad of this format looks like a static banner that contains fixed content, such as text, visuals, and a call to action. They cannot be adapted to user behavior but can be united in the common ad carousel framed by the catchy description line.

2. Interactive Ads

    Interactive advertising uses online or offline interactive media to communicate with consumers and promote products, brands, services, public service announcements, and corporate or political groups. One example of an interactive ad would be an ad for a business that takes the form of a playable game. Another example could be an interactive video that asks the viewer to make choices or answer questions.

3. Animated Ads

    An animated commercial ad is a short, 15 to 60-second video that promotes the company's products or services. Animation in advertising is an entertaining, unobtrusive, and creative type of commercial. Most often, brands use them in promotional campaigns on TV and social media.

4. Banner Ads

    Banner advertising refers to the use of a rectangular graphic display that stretches across the top, bottom, or sides of a website or online media property. ... Banner ads are image-based rather than text-based and are a popular form of online advertising.